National Heritage Fellow & Stax icon William Bell to be featured in virtual National Endowment for the Arts showcase March 4

If you’ve ever wondered whether the music created at Stax Records represents a craft or an art form passed along from generation to generation, please join NEA Heritage Fellow WILLIAM BELL for “The Culture of America: A Cross-Country Visit with the National Endowment for the Arts National Heritage Fellows,” a pre-recorded, virtual trip across the country taking viewers into the homes and communities where the 2020 National Heritage Fellows live and create.

The annual production will be broadcast online this year at on March 4 at 8 pm EST / 7 pm CST. Bell’s performance, which was filmed in front of an enlarged photo of the Stax Museum of American Soul Music, also includes a Zoom conference call with staff and students of the Stax Music Academy, with whom he discusses the importance of passing along the torch from original Stax artists to a new generation of soul music musicians and singers.


Bell, the first solo artist signed to Stax Records, was chosen last year by the NEA for this distinguished award and joins a group that includes bead workers, canoe builders, dancers, and other singer/songwriters.

The NEA National Heritage Fellowships recognize the recipients’ artistic excellence and support their continuing contributions to our nation’s traditional arts heritage. Part of that art heritage, for Bell, is sharing his experience and expertise with students of the Stax Music Academy. He has performed with them around country at locations such as Disneyworld and the Smithsonian Institute’s prestigious Folklife Festival on the National Mall in Washington, D.C. In 2017, the Stax Music Academy opened for Bell at the Sage Gateshead SummerTyne Americana Festival in England.

William Bell performing with Stax Music Academy students in the Stax Museum’s Studio A.

In 2013, Bell appeared with Stax Music Academy students and alumni in the film Take Me to the River, focusing on the very premise of veteran musicians and singers passing the baton to younger artists and featuring other Stax legends including Booker T. Jones, Mavis Staples, and Charles “Skip” Pitts. The film screenings turned out to be global events with companion concerts featuring Bell, Stax Music Academy alumni, Otis Clay, Bobby Rush, the Hi Rhythm Section, and others new and iconic.

In February 2021, Concord, the company that owns Stax Records, announced a $1 million pledge over five years to create scholarships at the Stax Music Academy in the names of Stax executives and artists, including The William Bell Concord Stax Scholarship.

William Bell performing during a Take Me to the River Concert with Stax Music Academy alumnus Ashton Riker.


Born in 1939 and raised in Memphis, Tennessee, William Bell was among a small group of musical artists who signed with a fledgling Memphis record label named Stax Records in the early 1960s, shortly after it was established in a shuttered movie theater. Although the owners had set out to record country music, they soon drew the interest of young people from the neighborhood and changed their focus to recording a genre new to them: rhythm and blues. As the first male solo act signed to Stax, Bell played a pivotal role in ushering in the genre known as Southern soul music, which later resulted in the globally influential “Memphis Sound.”

William Bell performing with The Bo-Keys at Lincoln Center. © Jacob Blickenstaff.

Although much of the early music at Stax was more grit than glamor, Bell brought with him the sophistication of a balladeer, first writing and releasing the melancholy “You Don’t Miss Your Water” in 1961 (later recorded by Otis Redding and the Byrds), which landed him a tour that included a gig at the legendary Apollo Theater in New York City. It was during that engagement that Bell was drafted in the Army, putting his singing career on hold.

Upon returning to Stax after his stint in the military, Bell released albums and songs that helped launch the label into even more international success. He also co-wrote the blues classic “Born Under a Bad Sign,” which became internationally known at the hands of bluesman Albert King and the British rock band Cream.

William Bell performs during “Memphis Soul in Concert at the White House” in 2013.

After Stax records closed in 1975, Bell moved to Atlanta and formed his own record label, releasing “Trying To Love Two” in 1977, which reached number one on the R&B charts and number ten on the pop charts and was the biggest hit of his career.

For several decades, Bell performed occasional world tours and special concert appearances while focusing on production and songwriting. In 2016, he signed with the newly revived Stax Records and released the LP This is Where I Live, for which he received a Grammy Award for Best Americana Album.

Bell’s resurgence into the limelight also found him in the 2014 documentary, Take Me to the River, in which he shared his craft with younger musicians. This led to the creation of the Take Me to the River Education Foundation, in which Bell remains heavily involved. He is also a supporter of the Stax Music Academy in Memphis, participating in workshops and performances with the students, including performances at the 2011 Smithsonian Folklife Festival in Washington, DC.

Bell is the recipient of the Rhythm and Blues Foundation’s R&B Pioneer Award, a BMI Songwriter’s Award, and is a member of the Georgia Music Hall of Fame and Memphis Music Hall of Fame. Although his historic contributions to the world are highlighted and celebrated at the Stax Museum, he continues to write, produce, record, and tour the world.

Sample of William Bell’s work: William Bell, NPR Music Tiny Desk Concert

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