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Southern Living: Soul Music in Memphis – From great tunes to a gold-plated Cadillac, Stax is back.

Smokey Robinson said it best. “When that Detroit sound of Motown traveled south of the Mason-Dixon, it was different.”

You’ll find out just how different when you walk into the new Stax Museum of American Soul Music in Memphis. Here you’ll find 17,000 square feet of sights and sounds you’ve heard all your life: Isaac Hayes, Sam and Dave, Rufus and Carla Thomas. These legends began their recording careers in the 1960s at a renovated movie theater called Stax Records.